Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with different consumers.
COVID-19’s Impact on CPG Retail Transformation
Charting a Healthy Course in Center Store
Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
COVID-19 Through the Consumer Lens
How Brands Can Win in Economic Upheaval
America is Cooking and Meat Sales are Up
Reimagining Service Retail Post-COVID-19
Dairy in a Stay-at-Home World
Abundantly Cautious About Measurement During a Pandemic
How Italians Are Spending Their Time During COVID-19 Lockdown
Advertising Lessons from Past Crises
CPG Retail Lessons from Italy
Fresh Perspectives: COVID-19 Impact on Fresh
COVID-19’s Impact on CPG and Retail
How to Advertise During a Pandemic
Understanding CPG and Retail Supply Chain in a COVID-19 World
COVID-19’s Impact on CPG Retail (March 24, 2020)
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
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