Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with different consumers.
CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass
C-Suite Conversations: Keeping Spirits Bright
C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing
Grocery Channel Merchandising Through the Pandemic
Nutrition in the New Normal
Beyond Billboards: Connecting with Consumers Out of Home
The Love of Pets is Good Business
C-Suite Conversations: Kroger’s Blueprint for Caring
Foot Traffic on the Road to Recovery
Recipes: A Peek into the Pandemic
The Big Game – Private Brands vs. National Brands at CPG Retail
C-Suite Conversations: Albertsons’ COVID-19 Approach Feels Local
The Rapid Rise of E-commerce
The Role Women and Girls Play in Marketing and Advertising
C-Suite Conversations: PepsiCo’s Operational Excellence During COVID-19
The Future of Brands
The Natural Shopper in a Down Economy
Sustainability in the CPG Industry
C-Suite Conversations: Brian Cornell, CEO of Target
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