Mike McKinnon, Sr. Director of Global Marketing Operations at LogRhythm, has been in marketing operations for almost 15 years and he knows how to manage a CRM and implement data management practices better than most. Listen as Mike talks about some of the new governance practices he's working on implementing to ensure his database has the highest data quality possible. From enacting a data committee to restricting sales reps from creating opportunities, learn what the team at LogRhythm is doing to combat duplicate and dirty data. In this episode, we also highlight how to make your CRM system more efficient and share tips for evaluating and purchasing new technologies in the new year.
#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe
#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#167 The D3 Methodology: Building Strategic and Technical Skills
#166 The D3 Methodology: Building a Strong Organizational Structure
#165 How To Lead Through Authenticity ft. Anna Crowe
#164 How to Remove Friction in Marketing ft. Roger Dooley
#163 The D3 Methodology: A Holistic Model for Maximizing Revenue
#162 What it Takes to be an Agent of Change ft. Linda Haury
#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
#160 Ramping Up Marketing During a Downturn ft. Rob Bois
#159 Being Contextual in Marketing ft. Mathew Sweezey
#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger
#157 Leaving a Legacy ft. Courtney Wilson
#156 The Importance of Building a Strong Team Culture ft. Teresa Almaraz
#155 Isn't Sales and Marketing the Same Thing? ft. Max Altshuler
#154 From Barista to Badass Marketo Champion ft. Chelsea Kiko
#153 The Power of Marketing in Driving Revenue ft. David Eldred
#152 Demand Creation Done Right ft. Carlos Hidalgo
#151 Changing the Narrative: How to Reposition the Discipline of Marketing
#150 How to Get Your Data Clean and Pristine with Gaea Connary
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