While the client onboarding process is intended to establish customer relationships that are long-lasting and mutually beneficial, it is woefully lacking.
Enter disruptor Srikrishnan Ganesan, Co-Founder & CEO at Rocketlane who is crafting a thoughtful experience by gaining a deep perspective and understanding of the client’s domain which resonates with their product and services.
Key Takeaways:
Quote of the show:
8:38 to 9:13
“From what we have seen, the biggest impact is when your customer success team comes in after you on boarding are they able to have an offensive strategy, focus on expansion from get go or are they going to be on a back foot when they come in and need to be defensive, focus on churn, focus on keeping the customer and that largely determined by how well on boarding goes. If you did a great job, they can focus on expansion but if you did a sloppy job they are forced to build credibility all over again with the customer”
Links:
Ways to Tune In:
Disrupting Chatbots for 24/7 Customer Service for SMBs | Stijn Hendrikse | Episode #040
Disrupting Black Entertainment Media with David Lee - Episode # 039
Disrupting Business Development_Grant McGaugh - Episode # 038
Disrupting The Tech Sales Approach | Remy Piazza | Episode # 037
Disrupting Technology, Security & Leadership in Healthcare | Todd Bell | Episode # 036
Disrupting and Building a Digital Solution to Overwhelming Credit Card Debts| Jason Saltzman | Episode # 035
Disrupting The Corporate Hiring Scene | Alan Stein | Episode # 033
Disrupting The Food Sustainability Problem | Dawn Parks | Episode # 032
Disrupting SaaS Sales Approach - Jesse Woodbury- Episode # 031
Disrupting The Facial Recognition Technology - Matthew Owen - Episode # 030
Disrupting The Trucking Industry - Dave Dein - Episode # 029
Disrupting The Restaurant Industry - Brian Duncan - Episode # 028
Disrupting Working Remotely - Dano Ybarra - Episode # 027
Disrupting the User Experience - Chris Federspiel - Episode # 026
Disrupting the SaaS industry - Esben Friis-Jensen - Episode # 025
Disrupting Investment Management - Christian Hyldahl - Episode # 024
Disrupting Food Brokerage - Jeremy Smith - Episode # 023
Disrupting Behavior Based Advising Solutions - Jerry Szatko - Episode # 022
Disrupting Business Strategies - Kaihan Krippendorff - Episode # 021
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