Where There’s a Will There’s a Way
Business
Gregg L. Witt is a partner and Chief Strategy Officer at Engage Youth Co., where he leads the strategy and consumer engagement programs for brands targeting youth audiences. Gregg has been immersed in the business of youth culture since the age of 16 when he started his first company, Goodtimes Skateboards. Despite adult naysayers, Witt took the company to global distribution in its first year; this early success ignited a passion and respect for the power of subcultures. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts. In 2018 he co-authored the Gen Z Frequency for Kogan Page, a comprehensive guide to engaging youth culture. He frequently appears in national media as a youth trends expert. A shortlist of past clients include Autodesk, AwesomenessTV, College Board, Cooper Tires, FunnyOrDie, Glaceau Vitamin Water, HBO, Hollister, Partnership for Drug-Free Kids, Procter & Gamble, Qualcomm, and The Walt Disney Company.
Pilgrim Talks: Greg Batten and Jim Caras
Pilgrim Talks: Cary Treff and Jim Obermayer
Pilgrim Talks: William DeBilzan and Guy Marsala (02/23/11)
Pilgrim Talks: Jim Banks and Paul Roberts (2/16/11)
Pilgrim Talks: Jay Adams and Frank Verrill
Pilgrim Talks: Kent Loven and Frank Jaksch
Pilgrim Talks: Dan Coffman
Pilgrim Talks: George Haggarty
Pilgrim Talks: The Pilgrim on the 405 (Will Crist)
Pilgrim Talks: Peter Hudson and James Baker
Pilgrim Talks: Tim Lester and Keith Pomerleau / Virginia Lorimor
Pilgrim Talks: Ed Buckley and Michael Griffin
Pilgrim Talks: Ron Viggiano and Ray Parsons
Pilgrim Talks: Matt Stowe and Steve Rabago (11/17/10)
Pilgrim Talks: Reddy Marri and Cliff Vazquez (11/03/10)
Pilgrim Talks: Hank Adamany
Pilgrim Talks: Stephen Pixley (9/29/10)
Pilgrim Talks: Kristen McAlister and Paul Roberts (9/22/10)
Pilgrim Talks: Barri Carian and Will Crist (9/15/10)
Pilgrim Talks: Gary Kim and Bogdan Mosteanu & Bennie Lagos
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