Where There’s a Will There’s a Way
Business
Gregg L. Witt is a partner and Chief Strategy Officer at Engage Youth Co., where he leads the strategy and consumer engagement programs for brands targeting youth audiences. Gregg has been immersed in the business of youth culture since the age of 16 when he started his first company, Goodtimes Skateboards. Despite adult naysayers, Witt took the company to global distribution in its first year; this early success ignited a passion and respect for the power of subcultures. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts. In 2018 he co-authored the Gen Z Frequency for Kogan Page, a comprehensive guide to engaging youth culture. He frequently appears in national media as a youth trends expert. A shortlist of past clients include Autodesk, AwesomenessTV, College Board, Cooper Tires, FunnyOrDie, Glaceau Vitamin Water, HBO, Hollister, Partnership for Drug-Free Kids, Procter & Gamble, Qualcomm, and The Walt Disney Company.
Pilgrim Talks: Mike Schmitt and Adam Beamish (9/1/10)
Pilgrim Talks: Jim Obermayer and Barret Weekes (8/25/10)
Pilgrim Talks: Steve Brimmer (8/18/10)
Pilgrim Talks: Susan Johnson and Kerry Johnson Anthony (8/11/10)
Pilgrim Talks: James Christiansen and Gary Crisp (8/4/10)
Pilgrim Talks: Danny Counts and Lance Rubachko (7/28/10)
Pilgrim Talks: Daniel Hebert & Robert Miller (7/21/10)
Pilgrim Talks: Eric Codorniz & Larry Gorum (7/14/10)
Pilgrim Talks: Matts Johanson & Dennis Pearson (7/07/10)
Pilgrim Talks: Steve Ormonde & Ray Melissa (6/30/10)
Pilgrim Talks: Chris Andreozzi (6/24/10)
Pilgrim Talks: Mark Babbitt and Bill Washburn (6/16/10)
Pilgrim Talks: Kristin Arnold and David Browning (6/09/10)
Pilgrim Talks: Keith Pinter (6/2/10)
Pilgrim Talks: Brad Caldwell (6/2/10)
Pilgrim Talks: Joey Benadretti , Bob Juracka (5/26/10)
Pilgrim Talks: Satnam Gambhir, Ken Burke (5/19/10)
Pilgrim Talks: Jim Skurzynski 5/11/10
Pilgrim Talks: Evolution of IT Management in the New Economy, Dave Cunningham, 5/5/2010
Pilgrim Talks: Sean Burns (5/05/10)
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