Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.
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Interview with Ash Jones - Great Influence
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Interview with Adrian Tobey - Groundhogg Marketing Automation for WordPress
Interview with Clive Over, Silicon Valley Marketing Expert
B2B Marketing Trends October 2019
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