Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.
Interview with Bugra Gunduz - HockeyStack
Interview with Sharekh Shaikh at CleverX
Interview with Bonnie Crater at Full Circle
Interview with Farzad Rashidi at Respona
Interview with Evan Kramer at MotionPoint
Interview with Morgan McLintic at Firebrand
Interview with Domenica Di Lieto at Emerging Comms
Interview with Haralds Gabrans Zukovs at Credolab
Interview with Jeff Day at Act-On
Interview with William Hearn at Sendinblue
Interview with Ruben Vardanyan at Joomag
Interview with Mark Williams-Cook at AlsoAsked
Interview with Abhi Godara - Rytr
Interview with Rena Fallstrom - Pure Storage
Interview with Karthik Suresh – Ignition
Interview with Jeffrey Mack – Agility PR
Interview with Jason Byer – Crowdspring
Interview with Sam Oh – Ahrefs
Interview with Darby Sieben – Unbounce
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips