Ask a salesperson what they want from marketing and they will say more leads. Give them more leads and they will swear you misheard them, they need qualfied leads. LeadGenius CEO Mark Godley tells you how it is done.
SalesPipeline Radio's guest, Mark Godley, President of LeadGenius, discusses how lead augmentation drives greater sales pipeline contribution from qualfied leads.
LeadGenius is a sales and marketing intelligence solution that enables B2B companies to identify and connect with their ideal customers. Using a unique combination of machine learning and human researchers, LeadGenius provides B2B marketing and sales teams around the world with highly-accurate lead generation data and go-to-market intelligence.
Trusted by enterprise companies like Google, Square, Box, and eBay for over 3 years, LeadGenius has become the source of truth for contact, account, and custom data.
More about Mark:
With more than 25 years of B2B technology industry leadership, prior to joining LeadGenius in July of this year, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ, The Big Willow and ZoomInfo.
Follow Mark on Twitter
How to Coach Sales Coaches: Five Keys to High Impact Sales Managers with Norman Behar
Where the next B2B unicorn will come from: Q&A with 9Mile Labs’ Sanjay Puri
The Queen Speaks!: Social Selling Guru Jill Rowley Dishes On Social, ABM, Marketing and More
Have patience in sales?! How relationships lead to greater performance & conversions
Hug Your Haters - Jay Baer and Matt Heinz
Focus on What You Do Best - Dave Crenshaw & Matt Heinz
Are you good enough? Mastering your purpose & value with Mark Magnacca
Trish explains what a "Smeld" is in sales today
Matt Mayberry: "You have to win in your mind before you win at your profession"
Change management for sales – staying agile and productive amidst a rapidly-shifting selling environment
Trish Bertuzzi: Blurred lines and the distinctions of Inside and Field Sales
Meagen Eisenberg on Marketing as a profit center...completely change the way you look at marketing
Josiane Feigon on How to Stay Relevant, Focused, and EMPLOYED in Inside Sales in 2016 and Beyond
Want to grow? You can't create something great without the struggle (Aaron Ross)
CEOs Listen up: You can pull this off! With Jim Keenan
Reinventing Referrals: A consistent stream of the best with Joanne Black
Seller productivity and Pipeline Insights with Conrad Bayer
Sales Management Simplified with Mike Weinberg
Tools that Can Destroy Your Pipeline with Craig Rosenberg
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast