It would appear society has now come to the conclusion that it is okay to be just okay. In this episode, Ric takes a look at the simple things in life we deal with. Durable and non durable goods are not excellent anymore. Neither are services. Why is that? It could be we have allowed this happen thanks to all the competition out there. Take for example the new chicken sandwich wars. In this situation you have two mediocre companies battling it out to find out which one has the product that is more okay than the other. The bottom line being that no matter which one people tend to gravitate towards is still just okay. Also, Ric's unpopular thought and a little tip for those who like audio books and don't want to pay anything for them.
NEXT WEEK: The Constant State of Fear
Episode 400: The Radioland 400
Episode 399: Rob Jankowski
Episode 398: Luka James
Episode 397: Will Crewdson
Episode 396: Randy Edleman Makes Movie Music
Episode 395: Duwayne Burnside Part 2
Episode 394: Duwayne Burnside Part 1
Episode 393: Mark Massey Part 2
Episode 392: Mark Massey Part 1
Episode 391: A Tribute to Earl Forest
Episode 390: Mick Kolassa Part 2
Episode 389: Mick Kolassa Part 1
Episode 388: Rodd Bland Part II
Episode 387: Rodd Bland Part I
Episode 386: The Week Off & Clint Morgan
Episode 385: The Decade with D
Episode 384: Mattox is A Chump
Episode 383: Doug MacLeod Part II
Episode 382: Doug MacLeod Part I
Episode 381: Mark May
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