It would appear society has now come to the conclusion that it is okay to be just okay. In this episode, Ric takes a look at the simple things in life we deal with. Durable and non durable goods are not excellent anymore. Neither are services. Why is that? It could be we have allowed this happen thanks to all the competition out there. Take for example the new chicken sandwich wars. In this situation you have two mediocre companies battling it out to find out which one has the product that is more okay than the other. The bottom line being that no matter which one people tend to gravitate towards is still just okay. Also, Ric's unpopular thought and a little tip for those who like audio books and don't want to pay anything for them.
NEXT WEEK: The Constant State of Fear
Episode 300: Reboot This
Episode 299: The Sporting Life
Episode 298: What's on TV
Episode 297: Censor Me
Episode 296: Astroturfing
Episode 295: The Vocal Allure
Episode 294: The Keyboard Cowboys
Episode 293: Video Dizzy
Episode 292: Death To The Disc
Episode 291: Petty Bastard
Episode 290: The State of Fear
Episode 288 - Payin' To Playin'
Episode 287: The Great Television War
Episode 286: Sarcastic Bullets
Episode 285: Terrestrial Zombies
Episode 284: Terms of Service
Episode 283: What's News
Episode 282: What A Cover Act
Episode 281: An Advertising Conundrum
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