In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector.
One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you.
All categories are different as they all have different needs, pressures, and frustrations.
For example, for Ben's HR consulting business, he divided his website into the following categories:
Listen in to find out why.
How would you divide up your customer/client categories?
This episode will help you to target the right types of businesses and people within those companies.
It will help you understand their needs, wants, questions, and concerns (and what they don’t want).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Episode 193 - Aaron Rubens - Kudoboard (workplace appreciation platform)
Episode 192 - Gemma Alicia Long On Celebrating The 1st Birthday Of HR & Co (HR Consultancy)
Episode 191 - Natalie Hirsch - DreamTeam (HR Software For Small-Medium Businesses)
Episode 190 - Robin Choy From HireSweet CRM On Growing A Talent Acquisition Software Business
Episode 189 - What HR Leaders Are Interested In Right Now (from the Human Times Insight Report)
Episode 188 - Cool Software To Help HR Consultants Generate More Business - with Reuben Swartz of Mimiran
Episode 187 - Nikki Rausch - Sales Maven - Running Better Sales Meetings
Episode 186 - [BEN SOLO] - A Powerful Question To Help You Reflect On Your HR-Related Business
Episode 185 - Don Phin - HR Entrepreneur, HR Keynote Speaker, & Mental Fitness Coach For Executive
Episode 184 - The Best Ways To Resolve Workplace Conflict - with Jeremy Pollack of Pollack Peacebuilding
Episode 183 - Sophia Casey On Growing A Coaching Organization - International Coaching & Leadership Institute - ICLI
Episode 182 - Dean Garamella From SourceOwls (Recruiting Jobs Marketplace and Community)
Episode 181 [Ben solo] - 15 Marketing and Business Growth Tips To Help You Grow Your HR-Related Business
Episode 180 - Claudia Miller - Claudia T Miller Career Coaching
Episode 179 - Louise Bijesse - UpTalent Consulting (HR For Startups & Tech Firms)
Episode 178 - Mimi Boyer On How To Understand Your Personal History To Unlock Your Business Potential
Episode 177 - Ana Colak-Fustin from ByRecruiters (Creating and Selling Digital HR Products Through Your Business Or As An HR Side Hustle)
Episode 176 - Tom Short - Chief Customer Officer - Kudos [Employee Peer-To-Peer Recognition Platform]
Episode 175 - Bryan Brenner - Managing Director of NFP Indiana (on growth, acquisition, and more)
Episode 174 - Shauna Moran - Operate Remote (Managing Employee Burnout)
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