In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector.
One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you.
All categories are different as they all have different needs, pressures, and frustrations.
For example, for Ben's HR consulting business, he divided his website into the following categories:
Listen in to find out why.
How would you divide up your customer/client categories?
This episode will help you to target the right types of businesses and people within those companies.
It will help you understand their needs, wants, questions, and concerns (and what they don’t want).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Episode 92 (HR Tech) - Noel Dykes - Frankli
Episode 91 - Henry Goldbeck - President of Goldbeck Recruiting
Episode 90 - Nicky Hoyland of Huler (HR Tech)
Episode 89 - Jane Ferré - Career Coaching For Senior HR Professionals
Episode 88 - Manpreet Dhillon of Veza Global (Diversity & Inclusion Consulting & Tech)
Episode 87 - Alison Clegg - Highridge HR (HR Consulting For The Insurance & Financial Services Industries)
Episode 86 - Use This Amazing Software Tool To Streamline Your Business - With Pip Meecham
Episode 85 - Skip Weisman (Empowered Employee Expert)
Episode 84 - Dan Taylor on Consultants Partnering With 15Five (Continuous Performance Management Software)
Episode 83 - Anna Hemmings On Resilient Leadership For Consultants & Business Leaders
Episode 82 - How To Have An Amazing 2021 (Free Workbook)
Episode 81 - Recruitment Business Panel Discussion 4
Episode 80 - Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology
Episode 79 - The 4 Big Reasons Why Merger & Acquisition Deals Fail In The Recruitment & HR Consultancy Sector
Episode 78 (Looking For Consultant Partners) - Michał Krzewiński from Ostendi
Episode 77 - Recruitment Business Panel Discussion 3
Episode 76 (Online Team Building Platform) - Adrien Aubry of Tribalee
Episode 75 - Penny Morgan of Care Free HR Solutions
Episode 74 - Recruitment Business Panel Discussion 2
Episode 73 (BEN SOLO) - The Business Positioning Problem That Could Be Losing You New Clients (And How To Fix It)
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