This week's Podcast Guest, Charles Fawcett fell in love with a British Icon as a child and followed his dream of building a career and a very successful global business on the back of that love.
There were a couple of audio glitches in here but nothing to reduce the impact of the session we hope.
What is the icon and brand and the object of his love - The Land Rover Defender.......
Setting up Twisted Automotive in Thirsk, North Yorkshire, originally as a part-time venture offering tune-ups and engine tweaks, Charles quickly grew the business to help his Defender-owning customers to create the best Land Rover Defender that they could have.
Engines, suspension, after-market parts, there really is no limit to the improvements you can make to this iconic British beauty, (originally conceived as a workhorse farming vehicle), and no limit to the budget some will spend on these improvements.
Innovation, creativity and the customer experience all drive the on-going success of the Twisted Automotive brand which also took on the might of Jaguar Land Rover in a court battle over IP (and won). A great story of David beating Goliath.
Charles is a passionate and successful Entrepreneur who left school with little by way of formal qualifications, but through specialising in a brand, focusing on innovation and through sheer hard work and determination, now operates a business that is recognised the world over as THE place to go if you own a Land Rover Defender and want to make it the very best it can be.
The next chapter is just around the corner too....
An inspiring Podcast episode with a highly engaging guest. Hope you enjoy.
Podcast Guest – Charles Fawcett Founder & CEO of Twisted Automotive
PR Company – Faith PR
Tel - +44 (0) 1484 599886
E – kate@faith-pr.co.uk
Web – www.twistedautomotive.com
The Impact Sessions 20 - From First Date to Marriage - The Ideal Marketing Journey
The Impact Sessions 19 - Maximising The Impact of Your People
The Impact Sessions 18 - PR - What Exactly Is It & Is It Right For My Business?
The Impact Sessions 17 - Why Legal Advice is An Investment NOT a Cost!
The Impact Sessions 16 - The Pen is Mightier Than The Sword
The Impact Sessions 15 - International Trade - Why It Might Be Right For You!
The Impact Sessions 14 - Sales Has Changed, Are You Adapting Too?
The Impact Sessions 13 - The Power of Innovation & Design on Product Development
The Impact Sessions 12 - Is My Business Ready to Franchise?
The Impact Sessions 11 - Maintaining Momentum & Passion in a Mature Business
The Impact Sessions 10 - Building an Award Winning Service Business
The Impact Sessions 9 - So What Exactly Does Equality & Diversity & Inclusion Mean in Business?
The Impact Sessions 8 - Why Your People Culture Matters & Counts
The Impact Sessions 7 - Create The Unstoppable You
The Impact Sessions 6 - Leadership in a Real Business (Inspiring Content)
The Impact Sessions 5 - The Kick-Start Plan of a Start-Up & Scale-Up Business -
The Impact Sessions 4 - The Sales Process of a Successful Entrepreneur
The Impact Sessions 3 - Content, Content, Content....
The Impact Sessions 2 - Driving, Not Just Reacting to Sales
The Impact Sessions 1 - Maximise Your Customer Experience
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