Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.
Links mentioned in this episode:
Manufacturing Demand Book: https://bit.ly/37zkhVw
[Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU
Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
#229 The Ideation from Problem to Product to Platform ft Sangram Vajre
#228 Mutual Trust Between Sales & Marketing ft Ken Narita
#227 The 4 Traits of Modern CMOs ft Drew Neisser
#226 How Financial Services Deploys Digital Transformation ft. Bill Topel
#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos
#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health
#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle
#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell
#221 The Difference Between Marketing to the Mid-Market vs. Enterprise
#220 A Peek into The Revenue RAMP ft. Lisa Cole
#219 Building a Frictionless Sales Experience ft. James Henderson
#218 How to Establish a Personal Brand on LinkedIn ft. Claire Bahn
#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant
#216 The D3 Methodology: How to Transform Your Customer Experience
#215 The History of Marketing
#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More
#213 ABM Trials and Tribulations ft. Moira van den Akker
#212 The Birth of DemandGen ft. Jill Rowley
#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition
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