Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.
Links mentioned in this episode:
Manufacturing Demand Book: https://bit.ly/37zkhVw
[Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU
Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
#209 The Evolution of MarTech ft. Bruce Lehman
#208 How to Excel as a New Marketer ft. Audrey Lewis
#207 Implement The D3 Methodology Within Your Organization to Maximize Growth
#206 What the Future of Customer Experience Looks Like ft. Don Peppers
#205 The D3 Methodology: How to Integrate Sales and Marketing for ABM
#204 How to be an Ambassador for Change within Your Organization
#203 What B2B and B2C Marketers Can Learn From Each Other
#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon
#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr
#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham
#199 Choosing to be Extraordinary ft. Mark Sanborn
#198 How the "Modern Seller" Sells ft. Vincent Matano
#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley
#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO
#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman
#194 Recipes for ABM Success ft. Lisa Horner
# 193 Building a Full-Fledged Demand Center ft. Steve Barnard
#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman
#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder
#190 Orchestrating Marketing as a CMO ft. Susan Beermann
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