Scot and Hamish talk about why videography is vital to the entrepreneur and inventor when it comes to selling an idea and product to investors.
Video is a potent medium as it allows you to convey why an invention is useful and saleable within a short timeframe.
Scot and Hamish share their experiences and advice when it comes to working with a videographer to get a result that will help you obtain investment funding or sales.
Why Invention Benefits Australia & Society
Special Guest: Michelle O’Hara
Smart Product Design
Using Professionals
Brand Culture
Paul Nielsen: Cyber Security
Paul Nielsen: How To Value Your Business
Lisa Holownia: An Inventors Journey
Setting Up To Sell
Marketing Priorities to Maximise Energy
The World of Invention. With Special Guests Terry Hurlock, Ian Carlyon & Angelo Coco
Patents. With special expert guest Regan Gourley.
Manufacturing. Scot talks you through the process of manufacturing and details some of the pitfalls you need to be aware of.
Why We Podcast. Scot and Hamish talk about why they produce Off To Market™
Marketing: Selling It Yourself
Commercialisation (Part 2) The art of separating money from investors and customers
Messaging. Why it’s essential and what you need to consider before going to market.
Prototyping. The touchy-feely side of things.
Commercialisation. We talk pricing strategy, national and international distribution as well as hats and politics.
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