Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows that, among common digital technologies, smartphones are most trusted and relied on by U.S. consumers. In this episode, ad expert Jon Brand explains the advantages of video display ads, the importance of ad testing, and how to adapt to emerging digital platforms like Tik Tok and Clubhouse.
Guest: Jon Brand, SVP, GfK Marketing Effectiveness
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More on this episode:
A look at the top Latin America economies and their consumers
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
How can brands embrace sustainability in meaningful and believable ways?
The future of cookies: The impact on online marketing and consumers
Deliver a fresh, compelling shopper experience in 2021
A conversation with TerraCycle on sustainability
How premium brands are leading economic recovery
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The Asian Powerhouses: Their consumers and values
Are we “back”? An update on consumers and COVID-19
How brands can win consumers' hearts in the new marketplace
The future of cookies: The impact on online marketing and consumers
The next generation of data scientists
What is means to have a 'healthy' brand
A successful product's journey from idea to launch
How data can drive smarter decisions
How to optimize eCommerce and boost sales
What you need to know about B2B influencer marketing
Using consumer trends for strategic insights
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