Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 260: The Most Important Day Of My Life
Ep. 259: Your Business Needs To Use Stories! Why + How
Ep. 258: Answering the WireBuzz Phone During the Pandemic
Ep. 257: Why You Should Add Pricing To Your Website
Ep. 256: Grow Your Business Through Excellent Customer Service
Ep. 255: How to Optimize Email & Voicemail for Better Results
Ep. 254: Removing Your Limiting Beliefs
Ep. 253: The Role Of The Modern CEO
Ep. 252: How To Develop The Best Version Of Yourself
Ep. 251: 5G Will Transform Sales & Marketing Teams For Ever!
Ep. 250: How WireBuzz Became One Of The Fastest Growing Companies in America
Bonus: Todd Speaks With Author of "Friday Forward," Robert Glazier
Ep. 249: How To Use Video To Become Your Prospect's Trusted Advisor
Ep. 248: How To Pivot Your Business To Profit
Ep. 247: How To Use Video Marketing To Win The White House
Ep. 246: Using Video To Retain Your Existing Customers
Ep. 245: Increase Lead Gen Using LinkedIn Sales Navigator With Brynne Tillman
Ep. 244: How To Use Video To Start Making Money Immediately
Bonus Episode: Overcoming Adversity with Jim Huffman
Ep. 243: Learn How To Use LinkedIn's Lead Gen Form And Video Ads
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