Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
EP 68: YouTube's Next Big Business Move
EP 67: ABM vs. Inbound Marketing — How It Affects Your Video Strategy
EP 66: How Samsung Is Problem-Solving with Video
EP 65: The Dark Side of Video: 5 Critical Mistakes Marketers Make
EP 64: Social Video: How to Use Video Effectively On Social Media
EP 63: How to Increase Demand for Your Product Using Video
Ep 62: Thought Sequences: How To Teach Prospects About Your Product
Ep. 61: How to Promote Your Videos (The Right Way)
Ep 60: Amsterdam, Facebook Live Controversies, and Personalized Video
Ep 59: The Value of Testing and Optimization in Video Marketing
Ep. 58: How to Use Explainer Videos to Increase Conversion Rates
Ep 57: Censorship, Bad Data, and the Future of Video in 2017
Ep 56: My Video Marketing Resolutions for 2017
Ep 55: The Smartest Video Marketing Trends in 2017, Part 2
The Smartest Video Marketing Trends in 2017, Part 1
Ep 53: Using Live Streaming Video for your Business
EP 52: What Fake News Means for Google and Facebook
Ep 51: How Salesforce Uses Video in their Content Strategy (Viewtopia 2016)
Ep 50: Is Video Better at Driving Traffic or Closing Sales?
Ep 49: When Is YouTube a Good Option for Marketers?
The Dave Ramsey Show
The Grant Williams Podcast
Phát triển Kinh doanh - Phát triển con người - Phạm Thành Long