Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep 31: How Video Fits Into The Buyer’s Journey
Ep 30: The 4 Superpowers of Video Content
Ep 29: Using Video To Get the Most Out of Conferences
Ep 28: 3 Steps to Guarantee Your Videos Generate ROI
Ep 27: How Video Helps You Own the Conversation In Your Industry
Ep 26: Where To Share Your Videos Online
Ep 25: Double your ROI Using Facebook Video Ads, With Rick Mulready
Ep 24: How to Build Trust and Drive Sales By Answering Your Customer’s Questions
Ep 23: How to Prepare for a Video Shoot, Part 2
Ep 22: How to Prepare for a Video Shoot, Part 1
Ep 21: 7 Practical Ways To Boost Engagement & Build Community on YouTube
Ep 20: How to Boost Your Website’s Conversion Rate Using Video
Ep 19: The Secrets of Viral Marketing Videos
Ep 18: Choosing the Right Video Hosting Provider For Your Goals (Part 2: Vidyard)
Ep 17: Choosing the Right Video Hosting Provider For Your Goals (Part 1: Wistia)
Ep 16: How AfterMaster TV’s Crowdfunding Video Raised $800,000 On Kickstarter & Indiegogo
Ep 15: How to Build an Audience On YouTube, with Marcus Krieg
Ep 14: What Is The Optimal Length for a Marketing Video?
Ep 13: How to Future-Proof Your Videos by Putting Quality First
Ep 12: Post-Production -- Why It’s Important and What You Should Expect
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