On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.
We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.
Eric also brings back the "Hold my beer" segment!
Differentiating Yourself Through Brand Storytelling | Ryan Chute - Wizard of Ads
You Have to Set the Hook
The Importance of Call by Call Management
Ways to Avoid Wasting Ad Spend This Summer
Continuing to Train Your Technicians in the Summer
Maximizing Your In-House & Outsourced Marketing Efforts
Simple Ways to Improve Technician Recruitment
Questions To Ask When Hiring a Marketing Agency
Growing Your HVAC Business Through Acquisitions
How to Build a Thriving HVAC Business in 2022
The Importance of Knowing Your Numbers
Strategies for Managing Busy Season Demand
Spring HVAC Strategies to get the Phone Ringing
Marketing Made Simple: Back to the Basics
How to Create A Successful Marketing Campaign
The Importance of Having a Website That Can Scale
Strategies for Re-Engaging Your Existing Customer Base
Increasing HVAC Sales by Giving Your Customers Choices
How To Strategically Plan for Success in 2022
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