The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
The Recruiting Calls that Team Leaders Need to Make | Tom Ferry Podcast Experience
The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing
From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience
Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing
Halftime Huddle | Mindset Monday
Move With Confidence | Mindset Monday
Launch to Leverage: Multiply Every Real Estate Listing | Tom Ferry Podcast Experience
TWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in Marketing
Winners Always Do This... | Mindset Monday
Regaining Confidence and Certainty in Today’s Market | Tom Ferry Podcast Experience
Top 10 Real Estate Marketing Musts for New Agents | This Week in Marketing
Sustainable Enthusiasm | Mindset Monday
The Greatest Competitive Advantage | Summit Keynote Speaker Shawn Achor
Annual Equity Review: The Supercharged Real Estate CMA | This Week in Marketing
Commit or Quit | Mindset Monday
8 Traits of the Best Real Estate Agents in the World | Tom Ferry Podcast Experience
When You Get Squeezed | Mindset Monday
4 Power Moves for Your Summer Real Estate Takeover | This Week in Marketing
Understanding Home Prices and Homeowner Motivations | Tom Ferry Podcast Experience
Real Estate Fame Assets: Your Ticket to Brand Recognition | This Week in Marketing
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