This week's Weekly Grill podcast focusses on Highland Beef Pastoral Co, a unique Australian certified grassfed beef supply chain targetting the United States home-delivery beef market.
As principal Murray Richardson explains, Highland Beef - somewhat unusually - was 'reverse engineered', in that the large US customer was found first, and the supply chain built around it. The business now manages a large and growing beef herd under a unique business model, but does it without owning one hectare of land.
Highland Beef is tapping into the growing population of US consumers looking for cleaner, healthier food options.
As a former Reserve Bank of Australia economist, Mr Richardson has taken a fresh and original approach to building and growing his business.
S3 Ep2: MLA managing director Jason Strong
S3 Ep1: Cattle market update, with Chris Howie & Matt Dalgleish
S2 Ep40: Carbon neutral beef brand program pioneer, James Madden
S2 Ep39: Cattle market update, with Chris Howie & Matt Dalgleish
S2 Ep38 - MLA’s Corporate Chef Sam Burke
S2 Ep37: Downs lotfeeder David Brown, and BeefEX attendees
S2 Ep36: The changing face of the ag finance sector, with NAB’s Khan Horne
S2 Ep35: McDonald’s global head of beef procurement, Andrew Brazier
S2 Ep34: Cattle market update, with Chris Howie & Matt Dalgleish
S2 Ep33: Aussie agtech innovations - Farmbot and Optiweigh
S2 Ep 32: Water and dam construction advocate, John Cotter
S2 EP31: Australian Cattle Vets president, Tracy Sullivan
S2 Ep 30: Independent meat & livestock analyst Simon Quilty
S2 Ep 29: Genetics innovator Tom Bull
S2 Ep 28: Red meat industry’s R&D challenge, with MLA’s Mick Crowley
S2 Ep 27: Beef chef and social media sensation, Andy Hearnden
S2 Ep 26: Low Stress Stock Handling co-founder, Jim Lindsay
S2 Ep 25: QLD Livestock Exporters Association president, Greg Pankhurst
S2 Ep 24: NTCA President, David Connolly
S2 Ep 23: Chris Howie & Matt Dalgleish on the rapidly changing cattle market
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