The Passle Podcast - CMO Series
Business:Marketing
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the marketing function and what that means for CMOs.
Charles Cousins is lucky to welcome Archana Venkat, Chief Marketing Officer at Trilegal to the podcast to share her journey to CMO and the transformation she is seeing in the world of legal marketing.
Charles and Archana explore:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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