You probably can hear “Show me the money Jerry!” in your head right now if you saw Jerry Maguire starring Cuba Gooding Junior and Tom Cruise. Guess what, Cuba is your CEO and he wants you to show him the money. Are you?
Ever wonder why sales makes the big bucks and out earns marketing at most companies? It’s because sales only focuses on one thing and reports on it – revenue (the money). David Cancel, CEO of Drift and I are equally passionate about a movement where marketing becomes the “breadwinner of the revenue family.” The problem is, Marketing is so busy tracking and optimizing every metric besides revenue that they don’t have their eye on the prize. Why is that? In this podcast, we dig into that big time and offer suggestions to overcome this challenge. Cha ching. Let’s do this.
#229 The Ideation from Problem to Product to Platform ft Sangram Vajre
#228 Mutual Trust Between Sales & Marketing ft Ken Narita
#227 The 4 Traits of Modern CMOs ft Drew Neisser
#226 How Financial Services Deploys Digital Transformation ft. Bill Topel
#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos
#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health
#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle
#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell
#221 The Difference Between Marketing to the Mid-Market vs. Enterprise
#220 A Peek into The Revenue RAMP ft. Lisa Cole
#219 Building a Frictionless Sales Experience ft. James Henderson
#218 How to Establish a Personal Brand on LinkedIn ft. Claire Bahn
#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant
#216 The D3 Methodology: How to Transform Your Customer Experience
#215 The History of Marketing
#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More
#213 ABM Trials and Tribulations ft. Moira van den Akker
#212 The Birth of DemandGen ft. Jill Rowley
#211 The Importance of Knowing Your Customer ft. Ash Parikh
#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition
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