Prototyping is a vital part of the development process, and we discuss why they are necessary not just as a proof of concept. Prototypes are essential if you want to approach investors as 2D sketches and even 3D models will not typically impress the people you need money from.
Scot explains how prototypes can be used for testing your theories, giving ‘life’ to a design, raising funds, and can be used for marketing purposes.
We discuss the costs involved in producing a prototype and the different materials used.
Scot talks about how he used a $2 teat from the chemist to revolutionise the packaging industry that has saved billions in litres of waste liquids.
Hamish discusses the use of prototyping in marketing material and how you can use digital modelling, however, there’s no substitute for tangibility.
The Engineering Phase. Strap in for a fun-filled frolic on the subject of engineering.
The Branding Special
Satisfying market need, too much praise and how brand positioning can save a great product.
Marketing a unique product, taking care of peoples babies, emotional triggers, intellectual property research and why Scot thinks Hamish is amazing.
Planning, Philosophy, Patent Strategy & The 3 Approaches to Commercialisation
So You've Got An Idea? Should you book a holiday? Scot & Hamish explain why brutal honesty is vital in the early stages.
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