Evan Liang is the CEO of LeanData and anyone that knows him quickly discovers his passion for fixing the gaping holes and ABM system limitations that exist in out-of-the-box Salesforce deployments. Five years ago, he and his team created LeanData — lead management software that was created specifically to address the data challenges for enabling account based sales and marketing within Salesforce including linkages like lead to account matching. On this episode, I ask him to share his entrepreneurial backstory along with discussing the current state of inbound vs outbound, the challenges of sales and marketing alignment, ABM, and campaign attribution. If you use, or plan to use, marketing automation and Salesforce, give this podcast a listen to get some awesome insights on how to leap over the hurdles on the journey to account based marketing.
#209 The Evolution of MarTech ft. Bruce Lehman
#208 How to Excel as a New Marketer ft. Audrey Lewis
#207 Implement The D3 Methodology Within Your Organization to Maximize Growth
#206 What the Future of Customer Experience Looks Like ft. Don Peppers
#205 The D3 Methodology: How to Integrate Sales and Marketing for ABM
#204 How to be an Ambassador for Change within Your Organization
#203 What B2B and B2C Marketers Can Learn From Each Other
#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon
#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr
#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham
#199 Choosing to be Extraordinary ft. Mark Sanborn
#198 How the "Modern Seller" Sells ft. Vincent Matano
#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley
#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO
#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman
#194 Recipes for ABM Success ft. Lisa Horner
# 193 Building a Full-Fledged Demand Center ft. Steve Barnard
#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman
#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder
#190 Orchestrating Marketing as a CMO ft. Susan Beermann
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