Evan Liang is the CEO of LeanData and anyone that knows him quickly discovers his passion for fixing the gaping holes and ABM system limitations that exist in out-of-the-box Salesforce deployments. Five years ago, he and his team created LeanData — lead management software that was created specifically to address the data challenges for enabling account based sales and marketing within Salesforce including linkages like lead to account matching. On this episode, I ask him to share his entrepreneurial backstory along with discussing the current state of inbound vs outbound, the challenges of sales and marketing alignment, ABM, and campaign attribution. If you use, or plan to use, marketing automation and Salesforce, give this podcast a listen to get some awesome insights on how to leap over the hurdles on the journey to account based marketing.
#129 How to Build your Brand with Podcasting
#128 Say hello to the new ZoomInfo, powered by DiscoverOrg
#127 Career Lessons From an Accomplished CMO
#126 Marketing Ops and Its Role in Improving Customer Experience
#125 What the Job Market Looks Like for Marketers
#124 Do You Have What it Takes to Become CMO?
#123 Uniting Two Separate Worlds: SalesTech and MarTech
#122 Getting Started with Video
#121 Transforming the Content Experience
#120 Developing the Skill of Radical Candor
#119 What we can Learn from B2C Marketers
#118 Building a High-Performance Revenue Generation Machine
#117 Driving Pipeline with ABM
#116 Improving Website Engagement and Experience
#115 Scaling A MarTech Startup
#114 Do You Know What Dirty Data is Costing You?
#113 The UnAmerican Dream
#112 Bridging the Disconnect Between Marketing and Sales
#111 Smarketing: Aligning Sales and Marketing for Revenue Growth
#110 Women in Revenue with Julia Stead
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