DMOU: Destination Marketing Organization University
Business:Management & Marketing
Destinations International's Jack Johnson has been extolling the concept of DMOs becoming a "Shared Community Value" for over a year...and one would be hard pressed to find an organization that more exudes that philosophy than Visit Anaheim. Just before COVID-19 caused us all to pivot, CEO Jay Burress sat down with DMOU to discuss three breakthrough programs that address community needs while his DMO works tirelessly to attract the world. On this episode, you'll hear how Visit Anaheim works with meeting professionals to "give back" to local schools, how professional staff volunteers with local neighborhoods, how a local initiative became a $250 million City program and how the agency is inspiring high school students to consider hospitality and travel as a career. Want to blow your mind without hallucinogens? This is the episode for you.
125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
122: Kelly Barbrey • Destination Ambassadors Elevated
121: Olena Pavlyuk • Destination Marketing in a Country at War
120: Brian Applegarth • The Maximization of Destination Cannabis
119: The Destinations International Convention Question • Artificial Intelligence
118: Adam Stoker • On the Concept of Owned Media
117: Jorge Franz • Organizational Evolution
116: Robert Lopez • Refreshing a Brand
115: Claudia Vecchio • On Stewardship and Engagement
114: Chris Fair • America’s Best Cities 2023
113: Kara Franker • Resurrecting a Destination Event in 100 Days
112: Chris Lewis • It’s not a Visitor Center; it’s a Community Hub
111: Peggy Williams-Smith • Milwaukee in the Spotlight
110: Trace Ward • DMO Success Within a Government Environment
109: Jack Bonney • Engaging the Community
108: Rachel Brown • The Stewardship Imperative
107: Victoria Simmons • Trends to Watch in 2023
106: Phil Werz • Saving the Holiday Season
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