DMOU: Destination Marketing Organization University
Business:Management & Marketing
Destinations International's Jack Johnson has been extolling the concept of DMOs becoming a "Shared Community Value" for over a year...and one would be hard pressed to find an organization that more exudes that philosophy than Visit Anaheim. Just before COVID-19 caused us all to pivot, CEO Jay Burress sat down with DMOU to discuss three breakthrough programs that address community needs while his DMO works tirelessly to attract the world. On this episode, you'll hear how Visit Anaheim works with meeting professionals to "give back" to local schools, how professional staff volunteers with local neighborhoods, how a local initiative became a $250 million City program and how the agency is inspiring high school students to consider hospitality and travel as a career. Want to blow your mind without hallucinogens? This is the episode for you.
Greg DeShields: The Opportunity Within Tourism Diversity Matters
Arica Sears: A DMO Addressing Climate Change
Jayne DeLuce: Viewing the DMO’s Role Through New Eyes
Virginia Haley: A DMO-EDO Workforce Acquisition Collaboration
Tom Martin: Destination Sales in a Post-Pandemic World
Jennifer Bowen: Creating an Experience Center
Michael Novakovich: Utilizing Music and Video to Power Brand & Community Engagement
Chelsea Ruby: The Power of New Year’s Resolutions on Travel Choice
17 on 22: What 17 Destination Leaders Plan New for 2022
Brad Dean: Building a Best-in-Class DMO from Scratch
Cristy Morrison: The Pros and Cons of 3 DMO Structures
Dave Herrell: Engaging Residents to be Brand Builders
The 3 Transformational Trends of the Future Study
Martha Sheridan: All In with DEI and a TID
Lee Tasseff: Destination Revitalization
Jason Holic: The Next Step in Calculating ROI
Steve Moore: 46 Years of DMO Wisdom
Gretchen Hall: Destinations International's New Chair Sets Her Agenda
Destinations International AC21: What 20 Will Keep
Michael Crockatt: Innovative Strategies on Three Fronts
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