The COVID-19 pandemic rocked the world of B2B sales. Companies had to scramble to shift to digital, and buying the right technology was a race against the clock. In the aftermath, companies are slowing down and reassessing their purchasing process. How can vendors score new sales in this environment?
Josh Bilow has been in B2B sales for decades. He is disrupting the status quo by asking clients to look any the big picture from a new angle.
Key takeaways:
Quote of the show (14:33):
"Holistic approach is actually very, very relevant here because it's dealing with people that are unsure of their jobs. It's dealing with companies that are unsure of their future that you're selling to, and they can be fired at any moment. They don't wanna misstep. So if they're not believing in what you sell, and they're not kind of, you're not advising them and understanding that impact, like I said before, impact, right? You're not making an impact on them. They're not gonna buy anything from you."
LinkedIn: https://www.linkedin.com/in/joshbilow/
Company: https://www.redpointglobal.com/
Ways to Tune In:
Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption
Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
Google Play -https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGlzcnVwdGlvbmludGVycnVwdGlvbi5jb20vZmVlZC54bWw
Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
Stitcher - https://www.stitcher.com/show/disruption-interruption
YouTube - https://www.youtube.com/channel/UCf2zbLqmHtSHQ7u1V-Is8cA
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