The Behavioral Economics in Marketing’s Podcast
Business:Marketing
In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In this episode, we delve into the intriguing realm of "The Paradox of Choice in E-Commerce." Drawing insights from behavioral economics, we explore innovative strategies designed to streamline online decisions and enhance the overall shopping experience. From understanding the psychology behind consumer choices to implementing effective decision-making frameworks, we unravel the complexities of choice overload and present practical solutions for both online retailers and consumers alike. Join us as we navigate the intricate web of decision-making in the digital marketplace and discover how behavioral economics can be harnessed to create a more user-friendly and satisfying e-commerce environment.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Price Discrimination | Definition Minute | Behavioral Economics in Marketing Podcast
Anchoring Effect on Branding | Behavioral Economics in Marketing Podcast
Intro to Season 6 | 30 Day Challenge | Behavioral Economics in Marketing Podcast
Special Announcement | Season 6 Teaser | Behavioral Economics in Marketing Podcast
Zero Sum Games and Insurance | Lessons From the Fire | Behavioral Economics in Marketing
Societal Norms and Marketing | Lessons From the Fire | Behavioral Economics in Marketing
IKEA Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Loss Aversion in the Wake of a Natural Disaster | Lessons From the Fire | Behavioral Economics in Marketing
Acquisition Theory | Definition Minute | Behavioral Economics in Marketing Podcast
Achieving Optimal Outcomes with Backwards Induction | Lessons from the Fire | Behavioral Economics in Marketing Podcast
Hyperbolic Discounting | Definition Minute | Behavioral Economics in Marketing Podcast
Corporate Philanthropy in Response to Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing
Priming Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Maslow’s Hierarchy of Needs, Self-Actualization on Personal and Professional Development | Behavioral Economics in Marketing Podcast
REPLAY: Endowment Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Leveraging Social Belonging in Branding and Messaging | Maslow’s Hierarchy of Needs | Lessons From the Fire | Behavioral Economics in Marketing
Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
Maslow’s Hierarchy of Needs, Categories of Needs | Lessons From the Fire | Behavioral Economics in Marketing
Availability Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
Maslow’s Hierarchy of Needs, an Introduction | Lessons From the Fire | Behavioral Economics in Marketing
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