The Behavioral Economics in Marketing’s Podcast
Business:Marketing
In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In this episode, we delve into the intriguing realm of "The Paradox of Choice in E-Commerce." Drawing insights from behavioral economics, we explore innovative strategies designed to streamline online decisions and enhance the overall shopping experience. From understanding the psychology behind consumer choices to implementing effective decision-making frameworks, we unravel the complexities of choice overload and present practical solutions for both online retailers and consumers alike. Join us as we navigate the intricate web of decision-making in the digital marketplace and discover how behavioral economics can be harnessed to create a more user-friendly and satisfying e-commerce environment.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
REPLAY: Framing Effect on Delegation | Behavioral Economics in Marketing
REPLAY: Delegation Common Pitfalls and Hang-ups | Behavioral Economics in Marketing
REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Choice Overload | Definition Minute | Behavioral Economics in Marketing
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Marshall Fire Boulder Colorado Announcement
Dual Process Theory on Customer Journey Optimization
How to Build a Customer Journey Map
Replay: Optimizing Customer Experience (CX) with Priming Effect
6 Stages of the Customer Journey
Customer Journeys, a Definition
Priming Effect on Market Research
Anchoring Effect | Definition Minute
Leveraging Endowment Effect on Cart Abandonment
Sample Selection Bias | Definition Minute
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Cognitive Dissonance | Definition Minute
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