DMOU: Destination Marketing Organization University
Business:Management & Marketing
Experience Columbia SC's Kelly Barbrey joins DMOU to share how her DMO has reimagined the traditional Ambassador program into a sensationally high-profile strategy that utilizes select residents as subject experts to share the destination's stories. She also outlines the success of the Pimento Cheese Passport campaign and her organization's initial foray into NIL Sponsorship of Collegiate Athletes.
Don Welsh: The Future of Destinations International
Monica Smith: Achieving Success on Capitol Hill...and at Home
Julie Saupe: Developing a Sensational Organizational Culture
Mike Gamble: The DNA of Tommorow's Destination Leaders
John Lambeth: Tourism Improvement Districts
Jennifer Wesselhoff: Transitioning to Sustainabilty
Jason Fulvi & Craig Davis: Preparing for the Big Chair
Cleo Battle: Successfully Mitigating the Loss of a Convention Center
Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development
George Tzougros: The Power of the Arts in Place Making
Jack Johnson: Destination Marketing as a Community Shared Value
Julie Pingston: Developing a Sensory Sensitive Destination
Greg DeShields: The Power of PHL Diversity
John Groh: Evolving Beyond Just Destination Marketing
Katie Cook: Next-Gen Trends in Digital Destination Marketing
Bill Baker: The New Imperative of Place Branding
Deb Archer: No Fear Advocacy
Spero Batistatos: A DMO that Markets to Future Residents
Linda John: The NextGen Visitors Center
Amir Eylon: Getting Inside the Minds of Consumers & Residents Alike
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