This week on The Smarketing Show, Rick and Cheryl discuss paid advertising and how including it into your digital DNA allows you to reach your customers where they are and present your company as a buying decision option for only those looking at specifically at what your business offers.
Learn more about search and display ads, keywords, landing pages and retargeting. Paid advertising is a great way to direct more website to your website and increase business, but it can become expensive if you aren’t careful.
Episode 31 - How to Handle Negative Social Media Comments
Episode 30 - Lead Generation FAQs
Episode 29 - What, Why and How of Sponsorship Advertising
Episode 28 - 10 Must-Have Marketing Videos
Episode 27 - Social Media Advertising
Episode 25 - How to Run the Ultimate Virtual Sales Meeting
Episode 24 - How to Promote Community Involvement
Episode 23 - Marketing Best Practices from the Auto Industry
Episode 22 - How & Why Promotional Products Should Be a Part of Your Marketing Mix
Episode 21 - Authenticity Marketing and The Gaming Industry
Episode 20 - Stuck in Status Quo
Episode 19 - Resiliency During Adversity
Episode 18 - NOW Is Recruiting Time!
Episode 17 - The Perfect Social Post
Episode 16 - Marketing Mistakes with Susan Regier
Episode 15 - Virtual Business Strategies
Episode 14 - Managing Virtual Meetings
Episode 13 - Engaging Employees on Social Media
Episode 12 - How to Craft Your Content with Self Shot Videos
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