There are two strategies salespeople can implement when prospecting for new clients.
One strategy involves blasting out hundreds of templated emails and making dozens of annoying cold calls hoping for a 2-3% response rate.
Chances are you’ve received an email or sales call like this within the past week (and deleted it without a second thought, or made an excuse to hang up).
Not very effective, right?
The second strategy, which we reveal on the podcast, is tremendously more impactful.
It may require more time and creativity, but it will help you stand out from all the other salespeople fighting for your prospect’s business.
Plus, it has the potential to get them falling in love with you before they ever meet you!
Our guest on the podcast is Jeff Howell, Director of Growth at AlayaCare — a company that offers a cloud-based software platform for home care agencies.
When he joined forces with AlayaCare, he inherited a database with 19,000 leads, most of which were cold and disengaged. But what he did to convert those cold leads into warm, highly-engaged contacts will amaze you. (Hint: he sent me a personalized video using similar tactics. You can see that video @ timestamp 1:03 in the video below).
Grab a pen and paper and prepare to take notes because you’re prospecting strategy is about to go next-level after you listen to this episode of Video Marketing Mastery!
Ep. 416: How to Differentiate your Business when you and your Competitors Sell the Same Thing w/ Kasen James
Ep. 415: The Biggest Problem Businesses Create with their Customer Journey w/ Jason Fair
Ep. 414: Don't Do This On LinkedIn! w/ Jordan Herelle
Ep. 413: Todd interviews Kim Le about how his Remote Selling Secrets helped her business
Ep. 412: Searching for a new job? Here's how to stand out! w/ Kasen James
Ep. 411: Vidyard Updates Crush LinkedIn! w/ Jordan Herelle
Ep. 410: Come Along with Todd & Thomas as they Close a Deal!
Ep. 409: 3 Steps for Planning Your Next Video Project w/ Jordan Herelle
Ep. 408: Why You Need To Create Momentum On Your Landing Page w/ Thomas Hicks
Ep. 407: How to Dominate B2B & B2C Sales w/ Jason Fair
Ep. 406: How to Fix Your Buyers Journey w/ Jordan Herelle
Ep. 405: Gated vs. Non-Gated Content w/ Jason Fair
Ep. 404: Reevaluating Pink Hair & Conversion Tactics w/ Thomas Hicks
Ep. 403: When You Should Invest In Professional Videos w/ Jordan Herelle
Ep. 402: Why You Need A Service Focused Mindset W/ Thomas Hicks
Ep. 401: How long does it take to make a video? w/ Jason Fair
Ep. 400: New Data Buyers Prefer to Buy Online w/ Jason Fair
Ep. 399: Why Your Projects Should be Led by a Strategist w/ Jordan Herelle
Ep. 398: Why Helpful Content Generates Leads
Ep. 397: 80% of Buyers Prefer Buying Remotely
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