Regardless of industry, successful sales teams learn how to uncover their client’s pain and then offer a solution. This entails eliciting emotional responses which typically come from learning how to ask the right questions and pick up on the underlying fears, concerns, excitement and anxieties of your target audience.
In this episode they discuss what they have recently learned about their own sales strategy as well as examples on how emotional selling impacts real estate professionals along with all other industries outside of housing.
Episode 222: Should I Open My Own Branch?
Episode 221: Are Condos Hard To Finance?
Episode 220: What’s Wrong With the Mortgage Industry?
Episode 219: Rate Sheets, Second Homes and Investment Properties, Explained.
Episode 218: Five Tools Every Loan Officer Needs
Episode 217: General Principles for Homebuyers, Lenders and Realtors
Episode 216: The Truth Behind Real Estate Investing
Episode 215: The Difference Between A Broker, Direct Lender and Bank LO
Episode 214: Are You A Good Leader?
Episode 213: Amplify Your Influence w/ René Rodriguez
Episode 212: Ten Gotcha Moments For Homebuyers, Lenders and Realtors
Episode 211: Delayed Financing
Episode 210: Appraisal Gap Strategies
Episode 209: There’s More To It Than Just Calling On Realtors
Episode 208: Avoiding The Refi Trap
Episode 207: NMLS Study Strategies
Episode 206: The Mortgage Market
Episode 205: How To Get Hired
Episode 204: Mortgage Acronyms, Explained.
Episode 203: Catching Up
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