In this episode, Nicky Parker immerses us in the world of customer interviews, unveiling their significance for executives seeking genuine insights. Beyond relying on metrics like Net Promoter Score, Nicky emphasises the need for structured conversations, cautioning against the limitations of digital surveys that often capture only extreme sentiments.
Discovering the real meaning behind customer data is an art, and Nicky underscores the transformative power of third-party agencies in turning disgruntled customers into raving fans. Third-party involvement takes emotion out of the equation and fosters objective discussions, ensuring a more nuanced understanding.
For those opting to conduct interviews themselves, Nicky advises keen observation for unspoken cues, highlighting the importance of what customers don't say.
Buyer and customer interviews have the potential to break down internal barriers and unveil unexpected product uses, providing invaluable insights for business growth.
Nicky advocates letting customers take the lead in conversations. Post interview, sharing findings becomes a crucial step, making customers feel heard and valued.
Offboarding interviews are a key opportunity for learning and improvement.
Customer understanding, Nicky asserts, is a collective responsibility, urging board members to take an active role. True customer-centric success involves empathy, walking in your customer’s shoes to really understand their struggles. Nicky explains how focus groups can really help refine your message.
The episode concludes with a thought-provoking question.
Nicky can be contacted at LinkedIn
or via email: info@bangconsulting.co.uk
Test your Sales Strategy: https://bit.ly/SalesStrategyTest
Udi Ledergor, Gong. The Best Salespeople: Insights from of millions of live interactions.
Allan Adler Ecosystems Relationships and Partnerships
Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs
Understanding The Curse and The Gift of Neurodiversity as an Employee and and Employer
What is The Global Power Index and What Can It Tell Us About What’s To Come?
Excellence is a Habit. No One Is A Natural Born Anything.
What if it’s More About Answers that Motivate Curiosity and Inspire?
Why, with >12,500 technology providers serving Sales and Marketing are results getting worse?
How Wonder & Curiosity Inspire Us, Challenge Toughens Us, and People Make Us
What’s The Real Purpose of Enablement and Why’s it Done so Badly?
Why Is Outbound So Broken And What Can You Do To Fix It?
How Bad Culture Hurts Profits And Makes You Toxic as a Long Term Employer?
Why you should fear the man who has practiced one kick 10,000 times
How Do You Create a Good Product Led Growth Strategy?
Work Hard, Play Hard: 7 Powerful Lessons You’ll Love from the World of Gaming
Why Success Isn’t the Goal; Why Sustained Success is the Goal?
How Do You Attract Profitable Lifetime Customers Who Remain Loyal and Refer You Clients?
Happy Partners Mean Happy Customers. How To Attract, Develop And Grow Happy Partners?
How Do The Best Managers Build Trust and a Culture of Cooperation?
Have You Heard The 12 Proven Ways To Capture Customers For Free?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money