In this episode, Nicky Parker immerses us in the world of customer interviews, unveiling their significance for executives seeking genuine insights. Beyond relying on metrics like Net Promoter Score, Nicky emphasises the need for structured conversations, cautioning against the limitations of digital surveys that often capture only extreme sentiments.
Discovering the real meaning behind customer data is an art, and Nicky underscores the transformative power of third-party agencies in turning disgruntled customers into raving fans. Third-party involvement takes emotion out of the equation and fosters objective discussions, ensuring a more nuanced understanding.
For those opting to conduct interviews themselves, Nicky advises keen observation for unspoken cues, highlighting the importance of what customers don't say.
Buyer and customer interviews have the potential to break down internal barriers and unveil unexpected product uses, providing invaluable insights for business growth.
Nicky advocates letting customers take the lead in conversations. Post interview, sharing findings becomes a crucial step, making customers feel heard and valued.
Offboarding interviews are a key opportunity for learning and improvement.
Customer understanding, Nicky asserts, is a collective responsibility, urging board members to take an active role. True customer-centric success involves empathy, walking in your customer’s shoes to really understand their struggles. Nicky explains how focus groups can really help refine your message.
The episode concludes with a thought-provoking question.
Nicky can be contacted at LinkedIn
or via email: info@bangconsulting.co.uk
Test your Sales Strategy: https://bit.ly/SalesStrategyTest
How Can You Guarantee Your Pipeline Is Full When Your Network Dries Up?
When’s The Last Time You Had Access To Your Full Inner Confidence?
A Firefighter’s Lessons From Major Incident Crisis Management
You Aren’t Smarter Than Nature
How Do Ethical Managers Develop Salespeople Who Earn Buyers’ Trust and Loyalty?
Todd Caponi: How Do Transparent Leaders Thrive In the Best And Worst Of Times?
Todd Caponi discusses his new book, The Transparent Sales Leader
Practical Application and Execution Of Job To Be Done Theory
How Can CEOs Grow Profits Fast? Make RevOps An Executive Function
Why Zig When Others Zag? A Leadership Tale About Thriving Through Adversity
How To Be A Happy AND Successful Seller
Delivering Revenue Certainty With Precise Webinar Marketing
What’s The Secret To Selling One to Many?
How Do You Make Churn A Bad Memory?
Double the Money For Half The Work: Why Sell Cold When You Can Sell Hot?
Damn Yourself By Learning Lessons From History: Excellent Basics
The Rise of China Is Inevitable, How You Respond Is Not
Do You Love Diving Down A Rabbit Hole?
If You’re Above Emptying The Bins, You Probably Will Be Soon!
Developing Underdogs Into Big Dogs In A Purpose Led Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money