Too often Marketing fails to prove it’s value within organizations. To help you convey marketing's contribution, and articulate what needs to get done, consider using the Demand Generation Framework that we discuss in this episode. The Demand Generation Framework is a holistic model for driving revenue across three dimensions: Demand Creation, Demand Management, and Demand Expansion.
In episode one of our three-part series, Carlos Hidalgo and I share why successful Demand Creation is essential for your success. Listen as Carlos highlights the importance of creating buyer personas, why you need to be enriching and cleansing your data, and we provide actionable tips for creating demand during your upcoming events.
Learn more about the Demand Generation Framework here: https://www.demandgen.com/how-to-reposition-and-strengthen-marketings-role-in-2020/
#57 Aligning Marketing with Product Management
#56 An Interview with Marketing Ops Leader, Amy Auriemma
#55 Selling Your Soul to Success
#54 She’s Fearless, Driven, and Now CMO
#53 The Making of LaunchPoint for Marketo
#52 How to solve the ABM data-related issues
#51 Who Owns Sales Enablement?
#50 How Much Money is Marketing Earning These Days?
#49 The Fearless Marketer
#48 How to Become a Great Presenter and Storyteller
#47 How to Shape Your Career
#46 MarTech + SalesTech = RevTech
#45 Unboxing AI with Jacob Shama
#44 Lisa Kenney, Sr. Demand Generation Marketing Manager
#43 Should You Do A Podcast Too?
#42 How a Modern CMO Builds Her Marketing Team. An Interview with Heidi Bullock, CMO at Engagio
#41 My first year as CEO of Marketo -- an Interview with Steve Lucas
#40 Show Me The MONEY!
#39 Are We Spelling ABM Wrong?
#38 Don Peppers on Creating a Frictionless Customer Experience
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