Paula Floyd is no stranger to transition. After seventeen years working with giants of the beauty industry such as MAC, Benefit, and Urban Decay, she felt the need for a shift. In her 50s, she was making $500,000 a year with an incredible title, but something didn’t feel right. She decided to look at what stood to be changed within the industry, and she found self-reinvention along the way. Leaving her six-figure job and selling her house, she founded HeadKount, a retail education service for small beauty brands looking to get their products into big retail stores. Things were going well...until the global pandemic. “Part of my business model was planning for the worst,” Paula says. Worried she might have to lay off the team-members who were relying on her, she stepped back and figured out how to shift her approach during a once-in-a-lifetime disruption. “How do you sell a skincare item you can’t open up and smell or touch on your hand?” she asks. In this conversation with Covey Club’s Lesley Jane Seymour, Paula explains how the many transitions in her professional life have impacted how she lives and thinks. “Follow what you love,” she advises us. “It’s really true: you’re worth it.”
Time Stamps:
[00:03:16.00] Introduction to makeup and start of career
[00:06:38.00] Meeting the ‘big guys’ of makeup and maturity
[00:11:44.00] Dealing with loss and insecurity
[00:16:10.00] Beauty industry secrets you should know
[00:21:35:00] The pandemic and starting a company
[00:27:55.00] Money, consumerism, and storytelling
FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “31 Badass Tips for Launching Your Reinvention Without Fear!”
#30: Helping women achieve economic equality (Fran Pastore)
#29: When you decide to reinvent everything at once (Pamela Redmond Satran)
#28: Reinventing after divorce: “Let yourself be afraid” (Susan McPherson)
#27: Reinvention after a big giant hairy public failure (Sallie Krawcheck)
#26: How to open yourself up to reinvention ideas that throw themselves at you (Jana Brown)
#25: Reinventing to find your bliss (Margaret Roach)
#24: How to reinvent to change the world (Shelley Zalis)
#23: Reboot your career after a big break! (Diane Flynn)
#22: What kind of legal do you need for your reinvention? (Candice Cook Simmons)
#21: How do you finance your reinvention? (Tracy Chadwell)
#20: When your health forces you to reinvent (Dr. Donnica Moore)
#19: Reinventing during the wait in the pick-up line (Claire Cook)
#18: A Beautiful Reinvention (Stephanie Duttenhaver and Cindy Edwards)
#17: She helps you shop for products that treat women fairly (Amy-Willard Cross)
#16: 5 secrets to reinventing yourself as a writer (Laura Munson)
#15: Reinvent yourself as a millionaire! No, really. (Julia Pimsleur)
#14: Easiest reinvention trick? (Agathe Assouline-Lichten)
#13: Should you reinvent to pay it forward? (Eileen Gittins)
#12: Can you reinvent with a childhood friend? (Alison Matz and Linda Sawyer)
#11: Can you apply big-brand concepts to creating your personal brand? (Patrick Hanlon)
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