Paula Floyd is no stranger to transition. After seventeen years working with giants of the beauty industry such as MAC, Benefit, and Urban Decay, she felt the need for a shift. In her 50s, she was making $500,000 a year with an incredible title, but something didn’t feel right. She decided to look at what stood to be changed within the industry, and she found self-reinvention along the way. Leaving her six-figure job and selling her house, she founded HeadKount, a retail education service for small beauty brands looking to get their products into big retail stores. Things were going well...until the global pandemic. “Part of my business model was planning for the worst,” Paula says. Worried she might have to lay off the team-members who were relying on her, she stepped back and figured out how to shift her approach during a once-in-a-lifetime disruption. “How do you sell a skincare item you can’t open up and smell or touch on your hand?” she asks. In this conversation with Covey Club’s Lesley Jane Seymour, Paula explains how the many transitions in her professional life have impacted how she lives and thinks. “Follow what you love,” she advises us. “It’s really true: you’re worth it.”
Time Stamps:
[00:03:16.00] Introduction to makeup and start of career
[00:06:38.00] Meeting the ‘big guys’ of makeup and maturity
[00:11:44.00] Dealing with loss and insecurity
[00:16:10.00] Beauty industry secrets you should know
[00:21:35:00] The pandemic and starting a company
[00:27:55.00] Money, consumerism, and storytelling
FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “31 Badass Tips for Launching Your Reinvention Without Fear!”
#227 How to Rethink Your Attitude Towards a Side Hustle When You’re Over 40 (Aliza Freud)
#226 How to Hire a Virtual Assistant and Reimagine Time For You (Kristy Yoder)
#225 Her Reinvention Took Her from NASA to Podcasting (Izolda Trakhtenberg)
#224 When Healing from Your Childhood Trauma Leads to Radical Self-Awareness (Poonam Bhuchar)
#223 How to Reinvent Yourself as a Writer – and Actually Make Money! (Rebecca Weber)
#222 When Your Reinvention Takes You From Entrepreneurship to the Corporate World (Barbara Viteri)
#221: World Menopause Day: A Special Conversation with Michelle Jacobs (Co-Founder, Womanness)
#220 Reinventing After Reaching the Top of the Mountain (Shelley Paxton)
#219 90% of Entrepreneurs Fail: Why You Should Reinvent Through a Franchise (Kim Daly)
#217 Reinventing from a Stable Career to Fill a Need Gap (Sharon Linder)
#216 From Stay-at-Home Mom to Addiction Recovery Maven (Felicia Montiforte Kleinpeter)
#215 Her Health Crisis Led her to Start a Nonprofit at 27 (Donna Cryer)
#214 When Covid Forces You to Pivot – and You Thrive (Sarah LaFleur)
#213 Reinventing How Women 50+ Are Seen in the Fashion Industry (Stephanie O’Dell)
#212 She Wrote the Guidebook for Midlife Reinvention (Joanne Lipman)
#211 The Secret to a Successful Reinvention (Katie Fogarty)
#210 What to Do When You’re Bored With Your Job (Shilpa Kulshrestha)
#209: He Decided to Start a New Business – Every Year! (Sean Castrina)
#208 Taking Her Reinvention Story to the Stage (LeeAnn Marie Webster)
#208 Reinventing Your Relationship to Uncertainty (Jill Griffin)
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