Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.
In today's show, I get to chat with Sam Morgan who is the founder of Paria.cc which is a bespoke clothing brand that specialises in Bike Gear. Sam knows first hand the challenge of running an eCommerce clothing brand as he balances weather, fashion trends, brands and seasonal changes successfully.
We chat about all the different facets of this great online business including lead generation via the help of micro-influencers on social media, especially Instagram. Sam is able to partner with other individuals who fit the brand profile and in return for Paria kit, provide him with content and exposure to their followers and their peers. With heavy reliance on user-generated content (UGC) Sam is keeping imagery and content fresh and dynamic.
This is a great conversation with a guy who has been through many of the ups and downs of running an eCommerce business and Sam is both open and generous with the lessons he has learned.
Links:
#18 - The Five Essential Emails for Successful eCommerce Email Marketing
#17 - Create a content marketing strategy that will grow your business
#16 - Three ways to personalise the customer journey
#15 - How to Harness the Power of (Super)fandom
#14 - How to compete with the Giant of the Digital World - Amazon
#13 - Understanding the REAL costs of eCommerce Shipping for your business
#12: Ways to Approach Just Another (Black) Friday
#11: eCommerce Tips for Christmas Readiness
#010: Solving the ’traffic but no sales’ problem for your eCommerce site
#9: The proven framework I use to grow successful eCommerce businesses
#7: How suppliers make or break your eCommerce business (and how I lost millions in sales)
#6: Researching products to sell on your eCommerce website
#5: Why you should choose a niche if you want great products to sell online
#4: How to sell a $6,000 sweater online with Casey Golden
#3: Coaching Call tackling Reviews with Dan Henders
#2: From the kitchen table to a worldwide eCommerce business with Simon Cavill
#1: A new eCommerce Podcast
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