Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.
In today's show, I get to chat with Sam Morgan who is the founder of Paria.cc which is a bespoke clothing brand that specialises in Bike Gear. Sam knows first hand the challenge of running an eCommerce clothing brand as he balances weather, fashion trends, brands and seasonal changes successfully.
We chat about all the different facets of this great online business including lead generation via the help of micro-influencers on social media, especially Instagram. Sam is able to partner with other individuals who fit the brand profile and in return for Paria kit, provide him with content and exposure to their followers and their peers. With heavy reliance on user-generated content (UGC) Sam is keeping imagery and content fresh and dynamic.
This is a great conversation with a guy who has been through many of the ups and downs of running an eCommerce business and Sam is both open and generous with the lessons he has learned.
Links:
#58 - How Automation Can Help Your Business
#57 - How Bots Can Help Grow Your eCommerce Business
#56 - Personalising the Customer Journey to Increase Lifetime Value
#55 - How Long Does It Take To Make Money With Your eCommerce Startup?
#54 - Optimize Conversion Rates Using Buyer Psychology
#53 - How To Improve Your Omnichannel Customer Service
#52 - Why everything you know about email marketing could be wrong
# 51 - How Not to Waste a Bunch of Money on Crappy Ad Campaigns
#50 - Is Amazon Right for Your Digital Business?
#47 - What are you taking from 2020 into 2021? (Part 2)
#46 - What are you taking from 2020 into 2021? (Part 1)
#45 - Top Content and Marketing Advice for Your Online Business This Christmas
#44 - What to Expect From a COVID Christmas
#43 - Is Your eCommerce Site Ready for Christmas 2020?
#42 - How to Convince Customers to Buy From You Instead of Your Competition
#41 - How to Use Pinterest for Selling on Etsy
#40 - How to sell your eCommerce business
#39 - How to Take Small Steps to Grow Your eCommerce Profits
#38 - How To Prepare For Black Friday and Cyber Monday
#37 - How To Improve Your Website With Behavioural Design
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