Joanna Allen, the CEO of Graze, comes to our virtual studio to tell Ollie Lloyd all about how she is helping a teenager become a leading voice in the B Corp community. Graze recently turned 15 and is on a mission to help people make small changes that can have big impacts, from both a sustainability and health perspective.
Graze was one of the early innovators in D2C, dropping boxes full of healthy snacks through consumer’s letterboxes. Nowadays D2C only makes up 20% of its business and it plays a more nuanced role. The team use it as a way of collecting data, for media targeting, product testing and selection and as a recruitment vehicle for a cohort of fans that can spread the word on social media.
The story Joanna tells, reminds us that the brands trying to do the right thing from a sustainability and health perspective are choosing the harder road. It just comes down to consumers to back these choices, which isn't always easy during a cost of living crisis.
THE MASTERCHEF EDITION
BEING THE ’GOOD GUY’ IS GOOD BUSINESS
IS THE MICROWAVE A RELIC FROM THE 1970’S?
CAN EXPERIENCE MAKE YOUR BRAND GROW?
EAT CAKE AND DRINK CHOCOLATE
WE ALL DESERVE AN ALCOHOLIDAY
THE LEADERS IN THEIR FIELD
DOGGIE DESSERTS FOR YOUR PAMPERED POOCH
JACK FRUIT. IT’S BIG AND BUMPY!
TINDER FOR THE FOOD SECTOR
EATING MANGO IN THE BATH
TAKE IT WITH A PINCH OF SALT
WHY EVERYONE’S TALKING ABOUT FOLKESTONE
HOW TO GET A 3 STAR ’GREAT TASTE AWARD’
BREAD THAT IS OH SO SPECIAL
IRELAND’S BEST SELLING BLACK PUDDING EVER
HOW TO CATER FOR COELIAC DISEASE
MAKING A PIG OF OURSELVES
THE HEALTHY ALTERNATIVE TO OLIVE OIL
MITCH TONKS AND WHY FISH ROCK
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