Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it to generate more demand for their products and services. Listen as Danielle and I dive into how influencer marketing works, why more and more companies in the B2B space are adopting it, and how you can win over customers with the power of story-telling.
#57 Aligning Marketing with Product Management
#56 An Interview with Marketing Ops Leader, Amy Auriemma
#55 Selling Your Soul to Success
#54 She’s Fearless, Driven, and Now CMO
#53 The Making of LaunchPoint for Marketo
#52 How to solve the ABM data-related issues
#51 Who Owns Sales Enablement?
#50 How Much Money is Marketing Earning These Days?
#49 The Fearless Marketer
#48 How to Become a Great Presenter and Storyteller
#47 How to Shape Your Career
#46 MarTech + SalesTech = RevTech
#45 Unboxing AI with Jacob Shama
#44 Lisa Kenney, Sr. Demand Generation Marketing Manager
#43 Should You Do A Podcast Too?
#42 How a Modern CMO Builds Her Marketing Team. An Interview with Heidi Bullock, CMO at Engagio
#41 My first year as CEO of Marketo -- an Interview with Steve Lucas
#40 Show Me The MONEY!
#39 Are We Spelling ABM Wrong?
#38 Don Peppers on Creating a Frictionless Customer Experience
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