“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat
Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.
Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates.
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#58 - How Automation Can Help Your Business
#57 - How Bots Can Help Grow Your eCommerce Business
#56 - Personalising the Customer Journey to Increase Lifetime Value
#55 - How Long Does It Take To Make Money With Your eCommerce Startup?
#53 - How To Improve Your Omnichannel Customer Service
#52 - Why everything you know about email marketing could be wrong
# 51 - How Not to Waste a Bunch of Money on Crappy Ad Campaigns
#50 - Is Amazon Right for Your Digital Business?
#47 - What are you taking from 2020 into 2021? (Part 2)
#46 - What are you taking from 2020 into 2021? (Part 1)
#45 - Top Content and Marketing Advice for Your Online Business This Christmas
#44 - What to Expect From a COVID Christmas
#43 - Is Your eCommerce Site Ready for Christmas 2020?
#42 - How to Convince Customers to Buy From You Instead of Your Competition
#41 - How to Use Pinterest for Selling on Etsy
#40 - How to sell your eCommerce business
#39 - How to Take Small Steps to Grow Your eCommerce Profits
#38 - How To Prepare For Black Friday and Cyber Monday
#37 - How To Improve Your Website With Behavioural Design
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