Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed "Chief MarTech." David asks Scott about what’s in store of this year's MarTech Conference, and Scott also shares an update on his book - Hacking Marketing - along with a discussion on the rise of marketing operations as a role and function.
The two also geek out on what's happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.
The program wraps up with Scott sharing some insights about ABM and other trends he's seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There's also a discount code for registering at the end of the podcast!
#129 How to Build your Brand with Podcasting
#128 Say hello to the new ZoomInfo, powered by DiscoverOrg
#127 Career Lessons From an Accomplished CMO
#126 Marketing Ops and Its Role in Improving Customer Experience
#125 What the Job Market Looks Like for Marketers
#124 Do You Have What it Takes to Become CMO?
#123 Uniting Two Separate Worlds: SalesTech and MarTech
#122 Getting Started with Video
#121 Transforming the Content Experience
#120 Developing the Skill of Radical Candor
#119 What we can Learn from B2C Marketers
#118 Building a High-Performance Revenue Generation Machine
#117 Driving Pipeline with ABM
#116 Improving Website Engagement and Experience
#115 Scaling A MarTech Startup
#114 Do You Know What Dirty Data is Costing You?
#113 The UnAmerican Dream
#112 Bridging the Disconnect Between Marketing and Sales
#111 Smarketing: Aligning Sales and Marketing for Revenue Growth
#110 Women in Revenue with Julia Stead
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