Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed "Chief MarTech." David asks Scott about what’s in store of this year's MarTech Conference, and Scott also shares an update on his book - Hacking Marketing - along with a discussion on the rise of marketing operations as a role and function.
The two also geek out on what's happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.
The program wraps up with Scott sharing some insights about ABM and other trends he's seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There's also a discount code for registering at the end of the podcast!
#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe
#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#167 The D3 Methodology: Building Strategic and Technical Skills
#166 The D3 Methodology: Building a Strong Organizational Structure
#165 How To Lead Through Authenticity ft. Anna Crowe
#164 How to Remove Friction in Marketing ft. Roger Dooley
#163 The D3 Methodology: A Holistic Model for Maximizing Revenue
#162 What it Takes to be an Agent of Change ft. Linda Haury
#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
#160 Ramping Up Marketing During a Downturn ft. Rob Bois
#159 Being Contextual in Marketing ft. Mathew Sweezey
#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger
#157 Leaving a Legacy ft. Courtney Wilson
#156 The Importance of Building a Strong Team Culture ft. Teresa Almaraz
#155 Isn't Sales and Marketing the Same Thing? ft. Max Altshuler
#154 From Barista to Badass Marketo Champion ft. Chelsea Kiko
#153 The Power of Marketing in Driving Revenue ft. David Eldred
#152 Demand Creation Done Right ft. Carlos Hidalgo
#151 Changing the Narrative: How to Reposition the Discipline of Marketing
#150 How to Get Your Data Clean and Pristine with Gaea Connary
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