Jennifer Denney is obsessed with measurement and marketing data. She believes you can't improve what you don't measure. But there are a lot of challenges for marketers right now, as they try to measure the effectiveness of a particular type of marketing, Recent changes from Apple have cut off all apps from being able to know what happens after you click on a ad and leave their site. And there is more data loss coming in July 2023 with the changes to Google Analytics.
Trying to map individual customers to individual campaigns or attribution is going to be harder than ever to figure out. So marketers who have been obsessed with trying to attribute marketing to one data source or another are going to be frustrated, and Jennifer thinks that logic was flawed even before the changes.
Consider this: It wasn't the last beer that you drank that got you drunk, it's all the beers. And it's the same way in marketing, you need to look at the interactions of all your marketing, recognizing the cumulative effect of your efforts.
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
#908 - Do You Have a Peer Group? You Should
#907 Evaluate and Embrace New Technology
#906 Let AI Tell Your Story
#905 I Love Evergreen Content
#904 Navigating Growth Amid Economic Uncertainty
#903 Learn to Harness Chaos
#902 A Different Perspective
#901 The Key to Success is in the Implementation
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
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